Title: Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset (eng)
Publisher: Business Expert Pr
Publication Date: 2018
Language: English
ISBN 10: 1947098209
ISBN 13: 9781947098206
Binding: Soft cover
Condition: new
Weight: 0.27 kilograms

About this title

Synopsis

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium-sized enterprise (SME) market expansion. Chalked full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytics tools and methods for assessing marketing entry performance.

About the Authors

Anatoly Zhuplev is professor of international business at Loyola Marymount University (Los Angeles, California). Before joining LMU, he taught in Russia, Germany, Poland (as a Fulbright scholar), and France. He published extensively in the United States, Canada, Europe, and Russia on corporate governance, entrepreneurship, energy security, and international business. He received his PhD from the Moscow Management Institute, Russia.

Matt Stefl joined Loyola Marymount University in 2014 as clinical professor and codirector of the M-School program. He brings with him nearly two decades of advertising industry experience--touching nearly every aspect of the business from media to copywriting to strategy--he draws from diverse resume of brands including Google, Beats by Dre, Honda, Toyota, Nestle, Bank of America, and many more.

Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company-customer relationships. He received his PhD from the University of Massachusetts Amherst.

"About this title" may belong to another edition of this title.

Store Description

Account dedicated to Print on Demand titles. Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks? Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller?s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

Visit Seller's Storefront

Seller's business information

Brandon Group S.R.L.
Via Vannella Gaetani 27, Brandon Group, Napoli, NA, 80121, Italy

Sale & Shipping Terms

Terms of Sale

Account dedicated to Print on Demand titles.

CANCELLATION
You can send a cancellation request from the order page while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case.

INVOICE
You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

RETURNS
If you want to return your order, please contact us for authoriz...

More Information

Shipping Terms

Shipping rates from Italy to U.S.A.

Shipping rates from Italy to U.S.A.
Order quantity	25 to 40 business days	60 to 60 business days
First item	US$ 6.30	US$ 584.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.