Doing Ethnography (Introducing Qualitative Methods series)

Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer.

Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the results.

Regular exercises, list of key terms and points, and self-evaluation checklists make this an invaluable resource for all students covering ethnographic methodologies on research methods courses.

A password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book at http://www.uk.sagepub.com/gobo/

Giampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the ‘Qualitative Methods’ Research Network of the European Sociological Association.

His interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014).