This book introduces the theory and practice of Q methodology. The authors explain the origins of Q methodology in factor analysis and the R methodological procedures, and go on to explain the theory behind Q as set out by the method′s early pioneers. They also look at how Q deals with issues such as subjectivity, abduction and constructivism. The book shows readers how to set up, run, and analyze an effective study using Q methodology. Illustrated with examples and case studies throughout, the book offers advice on highly practical issues such as the conduct of fieldwork, working with participants, and good data management.

About the Authors

Simon Watts is PGR Training Coordinator and Deputy Head of the Graduate School in the Faculty of Social Sciences at the University of East Anglia, UK. He is responsible for organizing all the research, professional development, and advanced training programs for PGR students within the faculty and teaches extensively on these programs. He primarily publishes instructional papers in the area of research methodology/skills, is particularly well known for his work with Q methodology, and is lead author of the Sage publication ‘Doing Q methodological research: Theory, method, and interpretation’ (co-authored with Professor Paul Stenner at the Open University). Simon’s various book and journal publications have been cited in excess of 2000 times since 2012.

Paul Stenner is Professor of Social Psychology at The Open University, UK. He completed his PhD at the University of Reading, UK, and has held posts at the University of Brighton, University College London, University of Bath, and the University of East London. He works with process approaches to psychosocial issues. He has published work in numerous fields including the emotions, human rights, quality of life, and active ageing. With Simon Watts, he is the author of Doing Q Methodological Research: Theory, Method and Interpretation (SAGE, 2012). He has published 25 peer-reviewed articles using, or about, Q methodology and numerous book chapters, including Q methodology (Stenner, Watts, & Worrell, 2017) and The SAGE Handbook of Qualitative Research in Psychology, Second Edition (Willig & Stainton Rogers, Eds., 2017).

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