Challenging the formality and idealized settings of conventional methods teaching and opting instead for a real world approach to social research, this book offers frank, practical advice designed to empower students and researchers alike.

Theoretically robust and with an exhaustive coverage of key methodologies and methods the title establishes the cornerstones of social research. Examples reflect research conducted inside and outside formal university settings and range from the extremes of war torn countries to the complexities of school classrooms.

Supported by a wealth of learning features and tools the textbook and website include:

Video top tips
Podcasts
Full text journal articles
Interviews with researchers conducting field research
Links to external websites and blogs
Student exercises
Real world case studies

About the Author

Eric Jensen is an Associate Professor in the Department of Sociology at the University of Warwick. He has two main research specialisms: Public engagement, and media. He also contributes to the development of impact evaluation methodology and social change theory. His research on the impacts of public engagement cuts across a wide range of settings, from zoos to conservation training programmes to museums.

"About this title" may belong to another edition of this title.

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