Doing Research in the Real World

If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research.

The sixth edition:

·  Integrates digital and face-to-face methods to reflect a changing world;

·  Reveals the reality of methods and not just the theories behind them;

·  Prepares you for your studies with detailed, practical advice. 

Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.

David E. Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich.
Eric A. Jensen is a doctoral supervisor at the University of Oxford, a senior researcher at the University of Illinois Urbana-Champaign and the CEO and Research Director of the Institute for Methods Innovation.

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.

David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.