You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

In this brave and raw book, you’ll go inside the ferocious world of commercial real estate, and see Jonathan transition from a ruthless, money-hungry broker to a selfless servant at the helm of a rapidly growing, industry-disrupting brokerage firm.

But this book isn’t really about him—it’s about you.

In this book you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

JONATHAN KEYSER launched KEYSER in 2013 with the mission of reinventing and transforming the commercial real estate brokerage industry through selfless service. Representing thousands of companies globally across multiple industries, KEYSER is one of the largest and fastest-growing commercial real estate firms of its kind in the country. A best-selling author, national speaker, regular media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is actively working toward the upcoming launch of The Keyser Institute to inspire, train, and equip the next generation of selfless leaders.