Synopsis
Doug Stevenson s Story Theater Method (formerly titled: Never Be Boring Again) is unlike any other book on speaking skills. It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. This book focuses on strategic storytelling for business, training, motivation and sales. Learn how to choose, craft and deliver stories that make a point, teach a lesson, or sell a product or service. A powerful story - well told - is your secret to connecting with clients, colleagues and customers. With Doug Stevenson's Story Theater Method, you can become a magnetic speaker with the power to attract and hold any audience's attention. You'll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; get out of your own way and Stand in Your Power; and make dull and dry technical information come alive. Whether you are speaking to five or five thousand, these easy-to-understand-and-apply techniques will immediately enhance your professional credibility. Are you ready to be more motivating, memorable and magnetic? Bronwyn Fryer, the senior editor at Harvard Business Review states, There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That s not good enough, because people are not inspired to act by reason alone. The other way to persuade people and ultimately a much more powerful way is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Other presentation skills books tell you to use stories, but they don t tell you how. Businesspeople who attempt to use stories recognize that there is an art and science to telling them, but they don t know where to go for instruction. I wrote this book for business professionals, salespeople, entrepreneurs and executives who want to use stories in a business environment. This book walks you step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product. This is strategic storytelling for business using a systematic method. It is pragmatic theatricality to achieve a desired result. In this easy to read book, you ll learn how to: use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; and make dull and dry technical information come alive.
About the Author
Doug Stevenson is a professional speaker, trainer, speaking coach and message branding expert. He is the creator of the Story Theater Method for Making Content Come Alive, which synthesizes acting, comedy and drama skills into the world of business presentations. He is also the creator of the 21-Step How to Write and Deliver a Dynamite Speech System. His articles and interviews have been published in many national publications including Selling Power, Investors Business Daily and Professional Speaker magazine. He has contributed a monthly column entitled Talk Your Walk for the Denver Business Journal. Doug has acted on-stage in everything from Snoopy to Shakespeare and in movies and TV. His diverse background as an actor, acting coach and theater director, combined with his professional speaking experience (over 1000 speeches for such clients as Microsoft, Oracle, State Farm, Amgen, UPS, Aetna, Abbott Laboratories, The Department of Defense and Hewlett Packard) makes him a leading expert in the field of storytelling in business. Doug is a member of the National Speakers Association and The American Society for Training and Development. He has presented Story Theater programs in the US, Canada, Australia, Singapore, Ireland, the UK, and in Germany. He has coached thousands of professional speakers, executives, trainers, sales managers, sales reps and many others to make their stories, keynotes and trainings more engaging and effective. He conducts corporate train-the-trainer and executive development workshops worldwide and is a highly sought after executive speaking coach.
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