DraftFCB+ULKA Brand Building Advertising: Concepts and Cases
Mr. M G Parameswaran
ISBN 10: 1259005666 ISBN 13: 9781259005664
Published by Tata McGraw-Hill Education Private Limited, 2011
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Paperback
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
216 pages. 11.00x8.50x0.51 inches. In Stock. Seller Inventory # 1259005666
Synopsis:
"The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. Highlights: 12 cases which are classified into: • Consumer products • Consumer durables • Services 3 appealing articles: • How Advertising Works • Celebrity Endorsements • Promotions in Car Marketing"
About the Author: "M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI-Yellow Pages, Santoor, Wipro, Sundrop, Indica, Indigo and Brufen. He is an aluminus of IIT (Madras) and IIM (Calcutta), and takes out time from his frenetic schedule to occasionally write and teach at various management institutes in Mumbai and his alma mater IIMC. Kinjal Medh is COO with Cogito Consulting, a consulting division of the DRAFTFCB+ULKA. He also heads the account planning function for the group. In a career of over two decades in the industry, Kinjal has led several major Indian clients on market entry strategy, distribution, branding, corporate identity and competitive strategy issues."
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Bibliographic Details
Title: DraftFCB+ULKA Brand Building Advertising: ...
Publisher: Tata McGraw-Hill Education Private Limited
Publication Date: 2011
Binding: Paperback
Condition: Brand New
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