Through object-based case studies of garments from the ancient past through to the 21st century, Margaret Maynard reveals the countless ways the temporal is woven into our attire. From the physical effects of age on garments to their changing cultural significance, time and fashion are inextricably linked. Every garment has its own pace and narrative, and every dress practice is rich with temporal associations: 'wearing' time in the form wristwatches, marking key moments in time from marriage to death, 'defying' time with beauty products, preserving and re-imagining time through vintage, and concepts of 'timeless' and 'classic' styles.

This ground-breaking book presents a complete rethinking of the study of global fashion history, revealing the complex nature of changing fashion when viewed through the lens of time and challenging Eurocentric approaches such as the periodization of style and the arbitrary division of 'western' and 'non-western' fashion. Fashion in Time is essential reading for students and scholars of fashion and dress history, material culture studies, cultural anthropology, archaeology and related fields.

About the Authors

Margaret Maynard is Honorary Associate Professor at The University of Queensland, Australia.

Joanne B. Eicher was Regents Professor Emerita at the University of Minnesota. Joanne was Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books.

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