Drive Method (Paperback)

Roman Rackwitz

ISBN 10: 1835565298 / ISBN 13: 9781835565292

Published by Hmd Publishing, 2025

About this Item

Paperback. Most companies believe people can be bribed into brilliance, and customers can be bribed into loyalty. They hand out bonuses, add perks, sprinkle on gamification, and then act surprised when motivation collapses as quickly as it began.The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious lessons of games, Roman Rackwitz shows that motivation is not only a personal trait but the product of design. Change the system and people do not just comply, they commit.This book dismantles the myths that keep organizations stuck and replaces them with a practical blueprint for lasting performance. If you want workplaces, products, or loyalty programs that thrive without push, perks, or pressure, the tools are here. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781835565292

Bibliographic Details

• Title: Drive Method (Paperback)
• Publisher: Hmd Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 1835565298
• ISBN 13: 9781835565292
• Binding: Paperback
• Condition: new

About this title

Synopsis

Most companies believe people can be bribed into brilliance, and customers into loyalty. So they hand out bonuses, bolt on perks, sprinkle a little gamification over the top, and then act surprised when the motivation collapses the moment the rewards stop.

The Drive Method explains why this keeps happening and what to build instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious lessons of games, Roman Rackwitz, one of Europe's longest-standing pioneers of gamification and motivation design, shows that motivation is not a fixed personal trait but the predictable product of the system around it. Change the conditions and people stop merely complying; they commit.

What follows is not another lecture on purpose or a manifesto for points and badges, but a practical method for turning motivational insight into motivational infrastructure: how to read what an environment is actually rewarding, why most incentive schemes quietly produce the behavior nobody wanted, and how to design workplaces, products, and loyalty programs that keep people engaged long after the external rewards run out.

If you lead a team, design a product, shape company culture, or run a loyalty program, and you are tired of buying short bursts of compliance at rising cost, this is the book that hands you the tools to build engagement that lasts without push, perks, or pressure.