Drivers of Global Business Success: Lessons from Emerging Markets

Zeynep Bilgin, F. et al

ISBN 10: 1403917019 / ISBN 13: 9781403917010

Published by Palgrave Macmillan, 2004

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781403917010.

Seller Inventory # 9845676

Bibliographic Details

• Title: Drivers of Global Business Success: Lessons from Emerging Markets
• Publisher: Palgrave Macmillan
• Publication Date: 2004
• Language: English
• ISBN 10: 1403917019
• ISBN 13: 9781403917010
• Binding: Hardcover
• Condition: Fair
• Dust Jacket Condition: Dust Jacket Included
• Weight: 600 grams
• Seller catalogs:
  • Business

About this title

Synopsis

This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

About the Author

IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA