This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

About the Author

IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan J�ZSEF BER�CS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogazi�i University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogazi�i University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-�ALOGLU Ph.D. Candidate, Bogazi�i University, Istanbul, Turkey CAGATAY �N�SAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA

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