The Drivers of Wearable Device Usage

Claus-Peter H. Ernst

ISBN 10: 3319807935 / ISBN 13: 9783319807935

Published by Berlin Springer International Publishing Springer Apr 2018, 2018

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions. 68 pp. Englisch.

Seller Inventory # 9783319807935

Bibliographic Details

• Title: The Drivers of Wearable Device Usage
• Publisher: Berlin Springer International Publishing Springer Apr 2018
• Publication Date: 2018
• Language: English
• ISBN 10: 3319807935
• ISBN 13: 9783319807935
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 4D millimeters 235 millimeters width by 155 millimeters height by 4 millimeters depth
• Weight: 135 grams

About this title

Synopsis

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

About the Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.