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Bibliographic Details

Title: Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Publisher: McGraw-Hill
Publication Date: 1997
Language: English
ISBN 10: 0786308222
ISBN 13: 9780786308224
Binding: Hardcover
Condition: Very Good

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Synopsis

Discusses using integrated marketing to create, maintain, and grow profitable relationships

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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, caf�, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

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