Title: Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Publisher: McGraw-Hill
Publication Date: 1997
Language: English
ISBN 10: 0786308222
ISBN 13: 9780786308224
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket
Weight: 1.3 pounds

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Discusses using integrated marketing to create, maintain, and grow profitable relationships

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