Driving Customer Equity

Language: English

Published by FREE PR, 2000

0684864665 / 9780684864662

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Seller: moluna, Greven, Germanymoluna

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Item description from seller

The first book to prepare businesses for the new service millenium, in which Customer Equity, the total lifetime value of a firm s most valuable customers, will replace Brand Equity as a firm s chief asset.&Uumlber den AutorrnrnRoland T.

Seller Inventory # 5946918

Title
Driving Customer Equity
Author
Rust, Roland T.|Zeithaml, Valarie A.|Lemon, Katherine N.
Publisher
FREE PR
Publication year
2000
Condition
New
Binding
Gebunden
Language
English
ISBN 10
0684864665
ISBN 13
9780684864662

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item26 to 60 business days26 to 60 business days
First itemUS$ 54.93US$ 54.93
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Moluna GmbH

Engberdingdamm 27
Greven, Germany 48268