The inside story of George Lucas, his intensely private company, and their work to revolutionize filmmaking. In the process, they made computer history. Discover the birth of Pixar, digital video editing, videogame avitars, THX sound, and a host of other icons of the media age. Lucas played a central role in the universe of entertainment technologies we see everyday.

About the Author

Michael Rubin has had a diverse career. Initially he spent a decade evangelizing the use of computers for filmmakers and, later, consumers. During this time he was involved with editing both television and feature films (Lonesome Dove; The Sheltering Sky). He has written and published a dozen serious books (Nonlinear; The Little Digital Video Book) and a few humorous ones (Defending the Galaxy; Computer Gardening Made Simple). Rubin has been both a founder and a participant in start-up companies. His experiences range from bricks-and-mortar retail to high tech. He continues to be a vocal advocate for individuals to create and distribute content independently, from movies and music to books and software. He's a student of industry disruptions. He loves photography.

Rubin's business background includes Lucasfilm, where his career began, and Netflix. He spent over 10 years as the cofounder and CEO of Petroglyph Ceramic Lounge and helped launch the you-paint-it ceramic industry. After Petroglyph and before Netflix, he stopped to write and publish Droidmaker. Most recently he's an accomplished product creator, developing new web and mobile applications, including Pingster, MapOmatic and MedChart. He's passionate about product simplicity.

Rubin hold an ScB in neuroscience from Brown University.

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