Dual Transformation: How to Reposition Today's Business While Creating the Future
Language: English
Published by Harvard Business Review Press, Boston, Massachusetts, 2017
- Hardcover
- Used




Seller: Aspen Book Co., Denver, CO, U.S.A.Aspen Book Co.
AbeBooks seller since January 29, 2025
Condition: Used - Very good
US$ 17.73
Quantity: 1 available
Add to basketItem description from seller
The book is in excellent condition with a bright yellow hardcover. The binding is tight, and there are no visible inscriptions or markings. The dust jacket is not present, but the cover shows minimal wear, making it a fine addition to any business library. unknown (dust jacket not visible).
Seller Inventory # A30-B1-SAL-A-0453
- Title
- Dual Transformation: How to Reposition Today's Business While Creating the Future
- Author
- Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson
- Publisher
- Harvard Business Review Press, Boston, Massachusetts
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1633692485
- ISBN 13
- 9781633692480
Game-changing disruptions will likely unfold on your watch. Be ready.
In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.
That moment starts with the core dual transformation framework:
Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.
Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
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About the Author
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Aspen Book Co.
Denver, CO, U.S.A.
AbeBooks seller since January 29, 2025
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Aspen Book Company is a Colorado bookstore that breathes new life into loved books. We recycle and resell a diverse collection, connecting readers with their next favorite story while helping the environment.
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