Dynamic Competitive Analysis in Marketing

Language: English

Published by Springer, J.B. Metzler Nov 1996, 1996

3540616136 / 9783540616139

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This item is printed on demand - Print on Demand Titel. Neuware -This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both 'full papers' and shorter pieces, to be considered as 'work in progress'. The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 296 pp. Englisch.

Seller Inventory # 9783540616139

Title
Dynamic Competitive Analysis in Marketing
Author
Steffen Jorgensen
Publisher
Springer, J.B. Metzler Nov 1996
Publication year
1996
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3540616136
ISBN 13
9783540616139
Item weight
452 grams
Dimensions
235x155x17 mm

buchversandmimpf2000

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