Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. This book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. Num Pages: 200 pages, illustrations. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 230 x 154 x 10. Weight in Grams: 246. . 2013. Illustrated. paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781606496961

Contact seller

Report this item

Bibliographic Details

Title: Dynamic Customer Strategy: Big Profits from Big Data (AGENCY/DISTRIBUTED)
Publisher: Business Expert Press
Publication Date: 2013
Language: English
ISBN 10: 1606496964
ISBN 13: 9781606496961
Binding: Soft cover
Condition: New

About this title

Synopsis

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

About the Author

Waco, TX; Professor of Marketing; Baylor University

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.