Dynamics of Heritage Management and Tourism Development

This book explores and elaborates on the concept of “heritage tourism” and its implications for the tourism industry worldwide. The book is unique in that it offers a thorough assessment of the literature on heritage management in order to highlight the significance of conserving and promoting tangible and intangible cultural assets for sustainable tourism development. It provides direction for destinations experiencing problems with heritage management and for developing new tourism destinations. The chapters focus on what has been learned from previous generations, both material and immaterial, and what constitutes a cultural heritage.

Topics include changing dynamics of heritage management through sustainability, challenges in conservation of architectural heritage, tourism development in urban areas, digitization as a tool for conservation and sustainability, and more. The book makes extensive use of case studies to demonstrate the strategies and impacts related to heritage tourism in different countries.

Surabhi Srivastava, PhD, has 18 years of teaching experience in heritage tourism marketing and management. She is an Associate Professor at the Om Kothari Institute of Research and Management, Kota, Rajasthan, India. She has organized workshops, seminars, and presentations and has contributed as the author of four books (national publications) and editor of two books (international publications) on heritage tourism. She has been awarded first prizes for her research and also received the Global Women Inspiration Award (2022) for exploring tribal tourism, nature tourism, and agri-tourism for community development. She holds an MBA and a PhD (both in Tourism) from the University of Lucknow, India, and a PDF (Tourism) from the University of Kota, India.

Ruchika Kulshrestha, PhD, is an Assistant Professor at the Institute of Business Management at GLA University Mathura, India. Her research interest pertains to heritage tourism, destination management, tourism marketing, and tourist behavior. She has published her research in international Scopus-indexed journals and has also presented papers at international conferences. She is actively involved in organizing faculty development programs. Her articles are published in the Economic Times, Travel Daily News, and other magazines. She chaired a session at IIM Kashipur and DSMS Durgapur, among others. She has received various awards for her contribution to tourism education. She earned her PhD (Tourism) from Jiwaji University, MBA (Tourism) from IIPS Indore, and is qualified in UGC NET (Tourism Management).