Dynamics of Internet usage on corporate communication in Kenya

Language: English

Published by LAP LAMBERT Academic Publishing, 2015

3659807486 / 9783659807480

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners.…

Seller Inventory # 9783659807480

Title
Dynamics of Internet usage on corporate communication in Kenya
Author
Benedict Toroitich
Publisher
LAP LAMBERT Academic Publishing
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659807486
ISBN 13
9783659807480
Item weight
161 grams
Dimensions
220x150x7 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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