Title: Dynamics of Public Relations and Journalism: A Practical Guide for Media Studies
Publisher: Juta Academic
Publication Date: 2004
Language: English
ISBN 10: 070215637X
ISBN 13: 9780702156373
Binding: Paperback
Edition: 2nd Edition
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 0.85 pounds

About this title

Synopsis

Various methods of conveying newsworthy information are discusssed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

About the Author

A. Clear has a M.A. in Communications. L. Weidemann has a M.A. in Psychology.

"About this title" may belong to another edition of this title.

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