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Bibliographic Details

Title: E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e
Publisher: Pearson
Publication Date: 2011
Language: English
ISBN 10: 0273752014
ISBN 13: 9780273752011
Binding: Soft cover
Edition: 5th or later Edition, International Edition
Condition: New

About this title

Synopsis

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

About the Author

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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