The E-Business Formula for Success: How to Select the Right E-Business Model, Web Site Design, and Online Promotion Strategy for Your Business

Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business's existing characteristics is explored first so that readers can compare their needs to the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawbacks of each model are detailed, and tips for designing and developing a Web site to match each model are provided. Techniques for drawing large volumes of targeted traffic complete this handbook for e-business success.

Susan Sweeney, C.A., is the owner of Connex Network, Inc., an international Internet marketing and consulting firm, and the author of 101 Ways to Promote Your Web Site and Internet Marketing for Your Tourism Business. She lives in Dartmouth, Nova Scotia, Canada.