E-Commerce Fundamentals (Paperback)

Dr Dinesh G. Harkut

ISBN 13: 9798900891293

Published by Notion Press, 2025

About this Item

Paperback. In today's hyperconnected world, commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy, where technology, data, and platforms redefine the way we buy, sell, and innovate.E-Commerce Fundamentals is a clear, student-friendly guide to this transformation. It introduces the core business models (B2B, B2C, C2B, and more), explores the digital ecosystem, and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice, the book uses real-world Indian and global case studies: Flipkart, Paytm, Zomato, Nykaa, Reliance Retail - to make concepts engaging and relevant.Key Features: Concise coverage of e-commerce foundations, technologies, and strategiesCase-driven insights from Indian and global businessesSimple, engaging style for easy learningFuture-focused outlook on disruption, innovation, and digital transformationDesigned for undergraduate students, professionals, and curious learners, this book provides not just knowledge, but also the ability to analyze e-commerce's growing impact on business and society.E-Commerce Fundamentals is more than a textbook, it's your roadmap to the digital future of business. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9798900891293

Bibliographic Details

• Title: E-Commerce Fundamentals (Paperback)
• Publisher: Notion Press
• Publication Date: 2025
• Language: English
• ISBN 13: 9798900891293
• Binding: Paperback
• Condition: new

About this title

Synopsis

In today’s hyperconnected world, commerce extends far beyond physical stores and local markets. Businesses and consumers are part of a rapidly evolving digital economy, where technology, data, and platforms redefine the way we buy, sell, and innovate.

E-Commerce Fundamentals is a clear, student-friendly guide to this transformation. It introduces the core business models (B2B, B2C, C2B, and more), explores the digital ecosystem, and explains how Industry 4.0 and emerging technologies are reshaping commerce. With a balance of theory and practice, the book uses real-world Indian and global case studies: Flipkart, Paytm, Zomato, Nykaa, Reliance Retail - to make concepts engaging and relevant.

Key Features:

Concise coverage of e-commerce foundations, technologies, and strategies
Case-driven insights from Indian and global businesses
Simple, engaging style for easy learning
Future-focused outlook on disruption, innovation, and digital transformation
Designed for undergraduate students, professionals, and curious learners, this book provides not just knowledge, but also the ability to analyze e-commerce’s growing impact on business and society.

E-Commerce Fundamentals is more than a textbook, it’s your roadmap to the digital future of business.