E-Commerce Management: Text and Cases
Language: English
Published by Cengage Learning, 2002
- Softcover
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- Title
- E-Commerce Management: Text and Cases
- Author
- Krishnamurthy, Sandeep
- Publisher
- Cengage Learning
- Publication year
- 2002
- Condition
- Acceptable
- Binding
- paperback
- Language
- English
- ISBN 10
- 0324152523
- ISBN 13
- 9780324152524
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
"Synopsis" may belong to another edition of this title.
About the Author
Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world.You are welcome to contact him at sandeep@u.washington.edu.
"About the title" may belong to another edition of this title.
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