E-Commerce, Marketing, and Consumer Behavior in the AI Era

With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Ahmed J. Obaid is an Asst. Professor at the Department of Computer Science, Faculty of Computer Science and Mathematics, University of Kufa, Iraq. Dr. Ahmed holds a Bachelor in Computer Science, degree in - Information Systems from College of Computers, University of Anbar, Iraq (2001-2005), and a Master Degree (M. TECH) of Computer Science Engineering (CSE) from School of Information Technology, Jawaharlal Nehru Technological University, Hyderabad, India (2010-2013), and a Doctor of Philosophy (PhD) in Web Mining from College of Information Technology, University of University of Babylon, Iraq (2013-2017). He is a Certified Web Mining Consultant with over 14 years of experience in working as Faculty Member in University of Kufa, Iraq. He has taught courses in Web Designing, Web Scripting, JavaScript, VB.Net, MATLAB Toolbox's, and other courses on PHP, CMC, and DHTML from more than 10 international organizations and institutes from USA, and India. Dr. Ahmed is a member of Statistical and Information Consultation Center (SICC), University of Kufa, Iraq.

Adriana Burlea-Schiopoiu currently works at the Department of Management, Marketing and Business Administration, University of Craiova. Adriana does research in Behavioural Economics, Business Administration and Business Ethics. Their current project is 'Corporate Social Responsibility'.

Bharat Bhushan is an Assistant Professor of Department of Computer Science and Engineering (CSE) at School of Engineering and Technology, Sharda University, Greater Noida, India. He received his Undergraduate Degree (B-Tech in Computer Science and Engineering) with Distinction in 2012, received his Postgraduate Degree (M-Tech in Information Security) with Distinction in 2015 and Doctorate Degree (PhD Computer Science and Engineering) in 2021 from Birla Institute of Technology, Mesra, India. He has Published more than 80 research papers in various renowned International conferences and SCI indexed journals. He has contributed with more than 25 book chapters in various books and has edited 11 books from the most famed publishers like Elsevier, IGI Global, and CRC Press. He has served as Keynote Speaker (resource person) numerous reputed international conferences held in different countries including India, Morocco, China, Belgium and Bangladesh. In the past, he worked as an assistant professor at HMR Institute of Technology and Management, New Delhi and Network Engineer in HCL Infosystems Ltd., Noida.