E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce

Miles, Jason G.

ISBN 10: 1631950584 / ISBN 13: 9781631950582

Published by Morgan James Publishing (edition ), 2021

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1631950584-8-6

Bibliographic Details

• Title: E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce
• Publisher: Morgan James Publishing (edition )
• Publication Date: 2021
• Language: English
• ISBN 10: 1631950584
• ISBN 13: 9781631950582
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.
E-Commerce Power is filled with encouragement, practical advice, tips, strategies, proven online marketing methods - all organized to help online entrepreneurs. Plus a terrific collection of interviews, including:

• Mike Brown - Death Wish Coffee (pg. 21)
• Zac Martin - Yellow Hammer Tools (pg. 48)
• Alex Shirley-Smith - Tentsile (pg. 60)
• ​Lisa and Jared Madsen - Madsen Cycles (pg. 78)
• ​Ashley Turner, Farmbox Direct (pg. 94)
• ​Cinnamon Miles, Pixie Faire (pg. 126)
• ​Daniel Leake, Catfish Sumo (pg. 168)
• ​Atulya Bingham, The Mud Home (pg. 214)

In E-commerce Power You Get:

Page X (Introduction): An explanation of how most e-commerce sellers fail.

Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel.

Page XX (Introduction): 16 common e-commerce models.

Page XXi (Introduction): The niche brand model & why it's so powerful.

Page 2: Goal setting scientific outcomes.

Page 4: The Corridor Principle applied to e-commerce.

Page 5: The Paul Hawken Goal Setting System.

Page 6: The Mike Pettigrew Goal Setting System.

Page 7: The Eliyahu Goldratt Goal Setting System.

Page 8: The Tony Robbins Goal Setting System.

Page 9: The Ikigai Goal Setting System.

Page 9: The Harvard If/Then Goal Setting System.

Page 10: The Jordan Peterson Future Authoring Goal Setting System.

Page 11: 20 Questions To Help You Identify Your E-commerce Goals.

Page 17: The Iceberg Framework for creating a powerful brand.

Page 19: The Invisible Aspects of a powerful brand.

Page 23: Over 25 brand promises you can make (pick one).

Page  24: 24 brand archetypes you can use to create a powerful e-commerce brand.

Page 35: 8 commons strategies for selecting a valuable brand name.

Page 55: How to engineer social adoption.

Page 73: Paul Hawken's 7 Product Brainstorming Questions.

Page 86: The As-Is Product Audit & The Idea Audit.

Page 101: 13 Pricing Principles to help optimize your profit.

Page 134: 9 ways to improve your product photography.

Page 164: Defensive Marketing explained.

Page 175: 9 Mountains Of Traffic (understanding the major sources of traffic).

Page 200: Traffic Stacking strategies.

Page 212: What Jeff Walker taught us about product launches.

Page 226: The 5 Mindsets of an e-commerce manager.

Page 232: Robert Kiyosaki's 5 Core Business Concepts. 

About the Author

Jason G. Miles is an author, teacher, coach, publisher, entrepreneur, and charity founder. His traditionally published books include Pinterest Power, Instagram Power, and YouTube Marketing Power. He teaches locally in Seattle as an Adjunct Professor of Online Marketing at the Northwest University, where he previously served as Senior Vice President of Marketing, Fundraising, and Human Resources. Jason teaches online on the Udemy platform, where he has assisted over 25,000 students and is ranked as the most popular e-commerce instructor. He holds a master’s degree in Business Administration, as well as undergraduate degrees in Organizational Management and Biblical Studies.