E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence

Kilian Jaehne

ISBN 10: 3346540537 / ISBN 13: 9783346540539

Published by GRIN Verlag, 2021

About this Item

E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence | Kilian Jaehne | Taschenbuch | Englisch | 2021 | GRIN Verlag | EAN 9783346540539 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 120909824

Bibliographic Details

• Title: E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence
• Publisher: GRIN Verlag
• Publication Date: 2021
• Language: English
• ISBN 10: 3346540537
• ISBN 13: 9783346540539
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 4D millimeters 210 millimeters width by 148 millimeters height by 4 millimeters depth
• Weight: 68 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This paper explores the role and responsibilities that user data plays in the market influence of larger social media companies. The reason for these inquiries are the current market conditions in which large companies collect user data on a huge scale to create a profile of their users. Of particular interest and complexity under the umbrella of the marketing strategy of a corporation is the topic of its digital presence. This focuses specially on all market participants, competitors and consumers as well as all persons, companies, and institutions that actively participate in the economic market through supply and demand by buying, selling, or exchanging goods or services. This digital presence plays nowadays a crucial role in our digitalised world.