The E-Myth Insurance Store: Why Most Insurance Businesses Don't Work and What to Do About It (The E-Myth Expert)

The E-Myth Expert Series brings Michael E. Gerber's proven E-Mythphilosophy to a wide range of professional practice areas. The E-Myth, short for "The Entrepreneurial Myth," is simple: too many smallbusinesses fail to grow because their leaders think like techniciansinstead of entrepreneurs. Gerber's approach has already helped transformmore than 70,000 businesses worldwide.

Michael E. Gerber is the world's leading authority on entrepreneurshipand small business development. He is the author of the New York Timesbestseller The E-Myth Revisited: Why Most Small Businesses Don't Workand What to Do About It, along with 37 other books that have transformedthe way entrepreneurs grow and scale their companies. His work has soldmillions of copies worldwide, been translated into more than 30languages, and is taught in schools and universities across the globe.For more than five decades, Gerber's mission has been to "transform thestate of small business worldwide." That mission continues today throughThe Dreaming Room, his groundbreaking incubator for awakening theentrepreneurial spirit. Together with his wife and partner, Luz DeliaGerber, he leads Michael E. Gerber Companies, ensuring his life's workcontinues to inspire future generations of entrepreneurs.