E-Operations Management: The Convergence of Production and E-Business

Whether it's a pure e-business whose Web site is its storefront, or a hybrid company combining Internet strategy with a brick-and-mortar base, this book shows readers how to adapt traditional operations management for the electronic world. Packed with tables, graphs, flowcharts, and diagrams, the book provides a blueprint for the three most important production processes:

pre-order * delivery * post-order customer management

A complete examination of all levels of the electronic operation includes a discussion of such functions as customer service, technical infrastructure, and distribution management, as well as an E-Operations Management Audit to help readers evaluate their company's current operations structure.