E-Roadmapping

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

STEFAN BORNHEIM is Research Director and Head of Executive Coaching at the Research Institute for International Management at the University of St. Gallen, Switzerland. He has previously worked at the Jefferson Smurfit Center for Entrepreneurial Studies, St Louis University, the Swiss Research Institute for Entrepreneurship and Small Business, and the Mitchell Madison Group, Munich.