E-Service | New Directions in Theory and Practice: New Directions in Theory and Practice

Roland T. Rust (u. a.)

ISBN 10: 0765608065 / ISBN 13: 9780765608062

Published by Routledge, 2002

About this Item

E-Service | New Directions in Theory and Practice: New Directions in Theory and Practice | Roland T. Rust (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2002 | Routledge | EAN 9780765608062 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 128497235

Bibliographic Details

• Title: E-Service | New Directions in Theory and Practice: New Directions in Theory and Practice
• Publisher: Routledge
• Publication Date: 2002
• Language: English
• ISBN 10: 0765608065
• ISBN 13: 9780765608062
• Binding: Buch
• Condition: Neu
• Dimensions: 235W x 157H x 23D millimeters 235 millimeters width by 157 millimeters height by 23 millimeters depth
• Weight: 661 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.

About the Author

Roland T. Rust, P.K. Kannan