E-Service Quality Measurement In Banks And Customer Satisfaction
M, Bhuvaneswari; P V, Amutha
ISBN 10: 6208422760 ISBN 13: 9786208422769
Published by KS Omniscriptum Publishing, 2025
New
PAP
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Synopsis:
" Assessing The Impact Of E-Service Quality On Customer Loyalty In The Banking Sector" delves into the critical interplay between digital service quality and customer satisfaction in the banking sector. The book examines key metrics and frameworks for assessing e-service quality, highlighting factors such as reliability, responsiveness, user-friendliness, and security. With a focus on understanding customer expectations in the digital age, it provides valuable insights into how banks can enhance their online services to foster loyalty and satisfaction. This resource is essential for banking professionals, researchers, and academicians aiming to explore innovative approaches to improving e-banking experiences.
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Bibliographic Details
Title: E-Service Quality Measurement In Banks And ...
Publisher: KS Omniscriptum Publishing
Publication Date: 2025
Binding: PAP
Condition: New