Title: E-Services Adoption: Processes by Firms in Developing Nations (Advances in Business Marketing and Purchasing, 23, Part A)
Publisher: Emerald Publishing Limited
Publication Date: 2015
Language: English
ISBN 10: 1785603256
ISBN 13: 9781785603259
Binding: Hardcover
Condition: New

About this title

Synopsis

This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The new technologies combine rapidly delivering of a multitude of services at extremely low cost to adopters now having extremely low incomes relative to residents living in developed nations. Adoption of e-service among residents in developing nations ends the debate as to whether or not marketing to the "bottom of the pyramid" is possible. The more relevant issues focus on describing and explaining e-service adoption processes in developing nations. How are these processes being implemented? What obstacles had to be overcome in achieving these adoptions? How were these obstacles overcome? Read this volume for research providing useful answers to these questions.

Review

Quaddus and Woodside present readers with two in-depth investigations of the development of e-services adoption by companies operating in emerging economies. After the editors introduction focused on e-services adoption processes in developing nations, the remainder of the text is divided between an investigation of the diffusion of ICT and SME performance by Md Shah Azam and a discussion of the comprehensive conceptualization of the digital divide and its impact on e-government system success by Arief Rahman. Mohammed Quaddus is a faculty member of Curtin University, Australia. Arch G. Woodside is a faculty member of Boston College, Massachusetts. --Distributed in North America by Turpin Distirbution. Annotation �2015 Ringgold Inc. Portland, OR (protoview.com)

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