E-Strategy: Strategy 03.03 (Express Exec)
Language: English
Published by Capstone, 2002
- Softcover
- New
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- Title
- E-Strategy: Strategy 03.03 (Express Exec)
- Author
- Capstone Publishing Ltd
- Publisher
- Capstone
- Publication year
- 2002
- Condition
- Brand New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1841122149
- ISBN 13
- 9781841122144
Fast track route to developing effective and profitablee-strategies for organizations.
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
"Synopsis" may belong to another edition of this title.
About the Author
MICHAEL J CUNNINGHAM is Founder and President of the Harvard Computing Group. He is the author of B2B: how to build a profitable e-commerce strategy; Smart Things to Know about E-Business and Partners.com.
"About the title" may belong to another edition of this title.
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