As a small business owner--serving as your own CFO--doing it the Fred
Parrish and Michael E. Gerber way will make you: look smart, manage
smart, and lead smart. The results will be meaningful; your bankers will
be impressed.
R.L. Thornton III, Vice Chairman (Retired)
JPMorgan Chase, Dallas, TX
A great book on the Chief Financial Officer's role in managing resources,
growth, change, and getting results--I highly recommend it.
Daniel R. Tomal, Ph.D.
Distinguished Professor and Award-Winning Author
Leading with Resolve and Mastery
The E-Myth Chief Financial Officer is long overdue. A CFO is no longer
a luxury. A CFO is and must be treated as an essential member of any
management team. The concepts in this book are essential to creating,
building, and managing a successful business. A hearty, congratulations
to Michael Gerber and Fred Parrish for creating this financial guide to
small business success.
Ron Finkelstein
Small Business Success Expert
www.instituteforbusinessgrowth.org