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David Besanko - David Dranove - Mark Shanley

210 ratings by Goodreads
ISBN 10: 0471254541 / ISBN 13: 9780471254546
Published by John Wiley & Sons, New York, 2000
Used Condition: Very Good Hardcover
From Fiddlers Forge books (Maidstone, KEN, United Kingdom)

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Size: H. 10 1/4" 644pp. Bookseller Inventory # 008855

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Bibliographic Details


Publisher: John Wiley & Sons, New York

Publication Date: 2000

Binding: Hard Cover

Book Condition:Very Good

Dust Jacket Condition: No Jacket

Book Type: Hardback

About this title


A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it.
* Chapter on measuring cost and benefit advantage have been eliminated.
* Integrates insights from the theory of the firm, industrial organization, and strategy research.
* Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.

From the Publisher:

Designed to engage and challenge students, this comprehensive book applies modern economic principles to study a firm's strategic position. The first section focuses on a company's boundaries, economics, transactions costs, economies of scale and scope and diversification. The second part deals with industrial organization economics such as market structure and dynamic price competition and concludes with four detailed industry analyses. The third segment covers strategic positioning and dynamics. The final section offers topics associated with internal organization. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.

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