EFFECTS OF BUNDLING STRATEGIES ON PERCEIVED VALUE OF VACATION PACKAGES | EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERS' VALUE PPERCEPTION AND PURCHASE INTENTION OF A VACATION PACKAGE | Yueying Xu | Taschenbuch | Englisch | VDM Verlag Dr. M�ller | EAN 9783639253610 | Verantwortliche Person f�r die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabr�ck, mail[at]preigu[dot]de | Anbieter: preigu.

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Title

EFFECTS OF BUNDLING STRATEGIES ON PERCEIVED VALUE OF VACATION PACKAGES | EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERS' VALUE PPERCEPTION AND PURCHASE INTENTION OF A VACATION PACKAGE

Publisher

VDM Verlag Dr. M�ller

Publication Date

2010

Language

English

ISBN 10

3639253612

ISBN 13

9783639253610

Binding

Taschenbuch

Condition

Neu

Seller catalogs

B�cher

About this title

Synopsis

The offer of vacation packages is a marketing tool called bundling, selling at least two separate products at one single price.Then why people buy a package instead of assembling separate single products? The premise of this study is that the perceived value of a package will change based on the bundling strategies (pricing strategies and product strategies) and people buy according to the value perception of any offer. The study found that price comparison between the package and the sum of separate single products, and the number of products thrown in a package, have an impact on people's value perception of the package. The results will give some insights to tour operators in making bundling strategies for tourism products.

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preigu betreibt einen Onlineversandhandel mit �ber 1 Mio. Produkten in verschiedenen Sortimenten. Das Kernsortiment besteht aus B�chern, Medien und Spielwaren. Ein gelungenes Einkaufserlebnis ist das Ziel einer jeden Bestellung bei preigu, denn der Kunde und seine Zufriedenheit stehen an erster Stelle. preigu setzt daher auf einen kompetenten Kundenservice, funktionierende Prozesse und schnelle Reaktion.

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preigu GmbH & Co. KG
Lengericher Landstra�e 19, Osnabr�ck, 49078, Germany

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