The EI Advantage: Putting Emotional Intelligence into Practice

‘Anyone committed to gaining a competitive edge in business should read The EI Advantage. The practical content offers a wide range of techniques to help individuals develop the skills and attitudes necessary for superior performance.’

Kim Norman, Chief Executive, Cambridge Chamber of Commerce

‘The EI Advantage explains emotional intelligence in a straightforward, effective way. Better still, it offers a wide range of activities so that you can work on those areas of emotional intelligence which need developing.’

Beverly Agass, Training and Development Manager, Huntingdonshire District Council

‘This book builds constructively on the ideas of emotional intelligence. It should be enormously useful for people who are looking for help in coping with today’s work environment.’

Kate Merrington, University of Cambridge Welfare Adviser

Emotions can help point our thinking in the right direction. They are valuable indicators of instinctive knowledge and unrecognised needs. But they can mislead us.

The EI Advantage will advise you on how to differentiate between CONSTRUCTIVE and DAMAGING emotions. Intelligence is more than just IQ and this book is packed with advice, activities, case studies and quotations that will inspire you to reach maximum potential in all areas of your life.

Using the practical work book approach you will learn how to:

recognise and manage your emotions

identify and react appropriately to other people’s emotions

communicate effectively and flexibly with a wide range of people

overcome powerful urges to sabotage your success become a respected leader

harness your emotional energy to take you where you want to go

If you are seeking fulfillment in your personal and professional life, this is the book for you.

The authors of this book are experienced trainers and consultants in the field of emotional intelligence.

Patricia McBride is an independent Training Consultant in management, interpersonal skills and NLP for business and local authorities. She is an established author of personal development books and has contributed to The Guardian, The Daily Express and London Age.

Susan Maitland is Director of Training for a mobile telecommunications company. She has considerable expertise in training and consultancy across public, private and voluntary sectors.