THE ENTREPRENEURIAL ENGINEER: STARTING YOUR OWN HIGH-TECH COMPANY. This item is unavailable.
Language: English
Published by Artech House Publishers, 1999
- Hardcover
- New
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Hardcover
Condition: New
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- Title
- THE ENTREPRENEURIAL ENGINEER: STARTING YOUR OWN HIGH-TECH COMPANY
- Author
- Fields, R Wayne
- Publisher
- Artech House Publishers
- Publication year
- 1999
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 158053029X
- ISBN 13
- 9781580530293
This resource is designed for engineers and managers with creative product ideas but limited knowledge of how to actually start building a company around these ideas. The volume provides practical insights, tools, objectives, strategies and actions you can apply in any stage of your project, from the initial idea to the all-important question of profitability. The emphasis is on practical business development principles for the small, sub-venture capital project. The ever-pressing issue of funding is shown as a manageable hurdle and the reader is shown how to structure and develop a business so as to attract potential investors. The critical role of marketing is also explained.
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