ESPN Effect : Exploring the Worldwide Leader in Sports

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN – along with its sister networks – has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company’s branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president.
As the first academic text dedicated to the self-proclaimed «worldwide leader in sports», this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

John McGuire (PhD, University of Missouri-Columbia) is Associate Professor in the School of Media and Strategic Communications at Oklahoma State University. His work has been published in the Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, and the Journal of Radio and Audio Media.
Greg G. Armfield (PhD, University of Missouri-Columbia) is Associate Professor in the Department of Communication Studies at New Mexico State University. His work has been published in the Journal of Communication, the Journal of Media and Religion, Speaker and Gavel, and the Journal of Communication and Religion.
Adam Earnheardt (PhD, Kent State University) is Chair and Associate Professor of Communication Studies in the Department of Communication at Youngstown State University. He is the author of Judging Athlete Behaviors: Exploring Possible Predictors of Television Viewer Judgments of Athlete Antisocial Behaviors (2008) and has co-edited several books including Sports Fans, Identity, and Socialization: Exploring the Fandemonium (2012).