ESSENTIAL ECONOMICS FOR HERITAGE

A comprehensive introduction to the economics of cultural heritage for heritage professionals. 

Essential Economics for Heritage provides tools from economics that will aid scholars, professionals, and students in heritage-related fields, such as archaeology, museum and site management, research, presentation, and conservation. With a wealth of practical examples ranging from wealthier countries in the Global North to nations that depend on heritage as a key economic resource, this guide applies relevant economic theory and business analysis to issues regularly faced in the field, from heritage tourism and sustainability to the role of heritage in economic development, investment decision making, and financing for heritage organizations.

Peter G. Gould is a consulting scholar at the Penn Museum’s Penn Cultural Heritage Center, research associate in anthropology at Indiana University Bloomington, and partner and chief financial officer of DigVentures, Ltd., a public archaeology social enterprise in the UK.