Reprint. Originally published: Wood Dale, Ill.: H.B. Leachman, c1949. Series: Routledge Library Editions: Marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 18. Weight in Grams: 430. . 2014. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: The Early Advertising Scene (RLE Marketing): 10 (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138787299
ISBN 13: 9781138787292
Binding: Hardcover
Condition: New

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Synopsis

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

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