Easy Introduction to Marketing and More (Horizontal Miscellany Series (Hm Series))

Many people feel overwhelmed by the complexities of marketing in the modern world. This book Easy Introduction to Marketing and More simplifies marketing and focuses on the essence. Written in fairly short and digestible pieces, it includes 46 chapters in the three parts. In this book, you will get introduced to marketing in essence and to a few other areas of a business. After reading this book, the world of marketing in the business landscape would no longer be intimidating as it seems. Everything in this book is necessary for the new beginning in marketing, so it is an exactly right book for new business professionals, particularly for marketing enthusiasts and aspiring marketing professionals.