Easy Living

Elizabeth A Patton

ISBN 10: 1978802234 / ISBN 13: 9781978802230

Published by Rutgers University Press, US, 2020

About this Item

How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.

Seller Inventory # LU-9781978802230

Bibliographic Details

• Title: Easy Living
• Publisher: Rutgers University Press, US
• Publication Date: 2020
• Language: English
• ISBN 10: 1978802234
• ISBN 13: 9781978802230
• Binding: Hardback
• Condition: New
• Dimensions: 15.24W x 1.59H x 22.86D centimeters 15.24 centimeters width by 1.59 centimeters height by 22.86 centimeters depth
• Weight: 28 grams

About this title

Synopsis

How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.

About the Author

ELIZABETH A. PATTON is an assistant professor of media and communication studies at the University of Maryland, Baltimore County. She is the co-editor of Home Sweat Home: Perspectives on Housework and Modern Relationships.