The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

Otto John Firestone

ISBN 10: 113898910X / ISBN 13: 9781138989108

Published by Routledge, 2015

About this Item

232 pages. 9.21x6.14x0.63 inches. In Stock.

Seller Inventory # x-113898910X

Bibliographic Details

• Title: The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
• Publisher: Routledge
• Publication Date: 2015
• Language: English
• ISBN 10: 113898910X
• ISBN 13: 9781138989108
• Binding: Paperback
• Condition: Brand New
• Weight: 0.45 kilograms

About this title

Synopsis

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

About the Author

Firestone, Otto