Economics in a Business Context

Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

Colin Haslam is Professor of Accounting and Business Strategy and Associate Director of the School of Management at Royal Holloway College, University of London. His research interests employ accounting analysis to investigate the possibilities and limitations and business strategy in the mature advanced economies.

Alan Neale is Senior Research Fellow at the East London Business School, University of East London. Apart from his research interest in labour market economics and low pay, he is also undertaking work on the nature of sustainable development and its implications for industrial policy.

Sukhdev Johal is a lecturer in Accounting in the School of Management at Royal Holloway College, University of London. His research interests include developing a value added accounting analysis of macro-economic circuits of production and consumption and a sectorial examination of tertiary education and retailing.