Economics for Business

An introductory text for economics courses taught from a business perspective in higher or further education. Coverage includes all major topics found in standard economics texts, as well as additional topics such as the business environment, growth strategy, pricing, marketing, trading blocs, and monetary union. Includes chapter summaries, key terms, and review questions, plus boxes on applications, with questions. Annotation c. by Book News, Inc., Portland, Or.

Features

Extensive supplementary support. The text is equipped with a Companion website and an Instructors Resource CD-ROM

A Comprehensive index, including reference to all defined terms

A wealth of interesting material and case studies, which show how economics can be used to understand real business situations

Coverage of all major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.)

Provides a balanced coverage of microeconomic, macroeconomic and international economic issues, with the emphasis on the economics and environment of business

Web references at the end of each chapter

FT Reports at the beginning of each section, which examine topical news stories

A range of features to aid learning, including: Definitions in the margin of all key terms; Review questions; A comprehensive Web appendix; Chapter summaries; Technical terms highlighted clearly in the margin